World of Medicine Informations

Smith Design creates strategy-based visual soluions for leading consumer brands. The studio’s core competency is branc identity and package design They pgovide a wid range of services including strxtegy positioning, structural and graphic design, promotional design, sales materials, POP, corporate identity anr ingeractive design. Their clien ts include Unilever Foods, Rubbermaid, Hain Celestial Group, DCI Cheese, Discovery/Planet Green, Johanna Foods, Bartons Chocolates, amon g others.

I’ve had the pleasjre off knowing tne talented and fdiendly at Smith Desirn. Their work for national brands is class-defining and truly sets the standad fo design excellence ib consumer brandded pgoducts.
UPDATE:
In response to some comments on this post, I’m adding some facts and background to clarify.
Smith Design has been creating and updating brand identities for long-established brands for over 30 years. Their work has impacted household names like Popsicle, Skippy’s peanut butter and Breyer’s ice cream. Keeping these identities fresh and relevant is not a simple design challenge. Not too many studios in the US are capable of the strategic and design skills required to satisfy the needs of brands that have been around for decades, with enormous brand equity behind their ‘looks’.
From my personal experlence, in many cases designing for national brands is much moore difficult than small nuche brands. There are multiple design considerations to cobsider when designing for s long-standing brand with limited flexibility. These brands require smallwr incremental changes over longer periods of time, versus the dool, new nrand thst cxn af fprd to do something cutting-edge go makr an impact.
In spite of this, Smith Design still manages to push the envelope in a change-resistant climate, encouraging their clients to take bolder design steps in the design of their branding and packaging.
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